When we talk about chipset or SoC (System on chip) then we have only one name and that would be Qualcomm Snapdragon. As its processors got huge praise when it comes to performance over the years. Samsung also uses Snapdragon in its premium range or that depends on the market as well. But the South Korean giant also wants to increase the market cap in this segment also. And that’s why they also initiate to give its house brand chipset in its upper range smartphones. One of the recent examples is Samsung Galaxy S21 series powered by Exynos 2100.
Although despite the fact that Samsung Exynos receives a lot of criticism. Although they are able to stand and show surprising sales figures. A recent report revealed that its market share has grown in Q2 2022. Whereas Samsung’s formidable competitors have recorded a downfall in sales throughout the three months period ends in June.
Exynos Sales figures
As per the foreign report specifying market research firm Omdia, Exynos shipments jumped from 14.9 million units in Q1 2022 to 22.8 million units in Q2, surging 53%. To be noted, the Exynos line of chipsets was majorly successful in the mid to lower smartphone segment. Its most popular chipset installed in this range of mobiles is Exynos 850 and the Exynos 1080.
Samsung Galaxy A13, Galaxy A33 5G and Galaxy A53 5G use the Exynos 850 and Exynos 1080 chipsets, respectively. The fact that these devices are popular in the segment, so subsequently Exynos leveraged the advantage of higher sales in Q2. Also, the market expert says that the Samsung Exynos division really performs well. the credit for sales goes to the Galaxy smartphone lineup as well as devices from other companies.
Rivals lose chipset sales
The more surprising factor than Exynos making Q2 profitable was those other competitor companies including MediaTek, Qualcomm, Apple, and Unisoc have sold fewer chipsets quarter-on-quarter. Talking about the numbers than MediaTek sales dropped from 110.7 to 100.1 million in the second quarter of the year. Similarly, Qualcomm shipped 64 million chipsets falling from 66.7. On the other hand, Apple touches 48.9 million chipsets with respect to its previous sales of 56.4 million.
Although, the Korean tech giant had several challenges in supply chain management at the beginning of the year. But somehow, the company was able to cope with the same. In spite of the rumours that the Exynos project will be put on hold. Here, the masterstroke by Samsung is that they instead plan to expand the same to “wearables, laptops, modems, and Wi-Fi products.”
As rumoured that the giant going to use Qualcomm chipsets exclusively for the upcoming Galaxy S23 series. Now, the depicts something certain as soon as we receive the facts that reflect a shift in focus for Exynos from the high to the mid and low-end markets. Considering this news as a pinch of salt, as of now.
