Samsung pre-planned the targets made on the company’s volume page growth of 80%…! Samsung smartly recognizes the upcoming festive needs and then its output too. Recently consumer electronics spacious company, Samsung shared the target that resembled before much time it will be to the festive season. The company is especially upbeat about the demand for its premium consumer electronics products.
The senior vice president, of the consumer electronics business, Samsung India, Mohandeep Singh, addressed while conversating with The Times of India-GadgetsNow, said the company is expecting a growth of 80% in the premium segment across product categories. Let’s go to some detailed analysis made over the sale of the product under the up next heading.
The South Korean technology giant Samsung has aroused the festive season on a high note. Singh encountered, the highest ever sales for its UHD TVs, washing machines, 350 liters, and above frost-free refrigerators during the Independence sale this year, registering a 45 percent overall growth over 2021 in Kerala during Onam. Now, the company is hopeful of a bumper festive season.
The president of consumer electronics also said the strong positive consumer sentiment that the company saw during the recent Onam festival and Independence Day sale implies the hybrid outcome of record-high sales driven.
Samsung’s festive growth will be led by its premium offerings. Which currently constitutes 35 percent of its overall consumer electronics business. “In the premium segment, we are expecting a growth of 80 percent as consumer preference is moving towards premium, lifestyle products this festive season. Consumers are very receptive to our NEO-QLED & 8K QLED TVs, Side by Side Refrigerators, Fully Automatic Front Load Washing Machines, and Freestyle Projector,” added Singh.
The recently launched premium products across the range, including Neo QLED TVs. The Frame TV, Freestyle projector, soundbars, AI Eco bubble washing machine. And vacuum cleaners, have witnessed an overwhelming response, according to Singh. To further leverage the market sentiment, Samsung has introduced festive offers and easy financing schemes as these offers help increase affordability. For instance, Samsung is giving the flagship Galaxy S22 with Bespoke refrigerators. With the extended warranty on TVs, additional cashback, easy EMI, and more. Consumers are also increasingly adopting credit payment mode, which is becoming a significant enabler of sales.
Offline sale picking up
Samsung is enhancing its retail experience and has increased its retail investment by 2x. Because of two years of the COVID-19 pandemic, consumers are returning to offline retail. “As the consumers are back in stores after the pandemic, we have enhanced the display of premium products such as large screen TV (98-inch, 85-inch) and lifestyle products such as The Frame & Freestyle projector, etc. We have trained over 5000+ ID partners,” said Singh.
Binding the topic…
This growth will be led by consumers’ increasing demand. The company also plans to roll out arresting deals and offers on the entire product range. An interesting trend this festive season is the coming back of consumers to physical retail stores. I must be happy to aware you, of such significance regarding Samsung. If you even bloom dump it in the comment box also stay tuned with us @Samnews24 for more…
