Recently, Samsung unveil that they are associating with musician SG Lewis, in order to disclose its ‘Flip Side.’ Certainly, the unique component helps to allow creativity, freedom, and connection with others.
Notably, 67% of Gen Z have they believe that personal identity labels are limiting too much extent. This shows that there is more demand from youth. In order to break the boundaries of hasty observations, prejudices, and labels. That also implies on society acquired a more fluid concept of identity.
Parallelly with an ever-evolving spirit, Samsung is dedicated to giving people the chance to live out of the box. Also, recognizing and honoring their Flip Side, would be it operating by parallel work activities and passions, or culture and traditions. To partner with SG (Sam George) Lewis. Intended to demonstrate the advantages of exploring the various sides of one’s identity. And how they can enable people to discover a world of inspiration and discovery.
SG Lewis documentary video
Noticeably, (Sam George) Lewis is known for his partnership with the likes of Dua Lipa and Tove Lo. The same replaces Coachella with Lake Wraysbury, one of the most popular places for carp fishing in England. Whereby, in their compelling dynamic documentary video. SG showcases how the charismatic Galaxy Z Flip 4. In order to promote his sense of personal expression through a hobby that brings space to reflect alone.
SG Lewis commented: “I have always loved performing, watching people’s reactions to music in real time and the exchange of energy between myself and the audience, but my passion for fishing gives me the space and tranquility to think creatively. It is an activity that my father taught me, but now I practice only for myself. The ability to take some time for yourself is something I really appreciate, and even though it’s something people don’t expect, I think it’s important for everyone to find their own Flip Side.”
Benjamin Braun, Chief Marketing Officer of Samsung Europe, commented: “SG Lewis is an artist who seeks to express himself in all areas of his life. At Samsung, we are excited to support creativity through our extraordinary innovation. Our advances in the foldable device market are changing the way we use mobile devices. Galaxy Z Flip4 is a device that is based on personalization and allows users to push beyond their comfort zone and find creativity and self-expression in all areas of their lives.”
While the campaign video features a sneak of SG Lewis’s new song Fever Dream. This has been followed by the subsequent European tour scheduled for spring 2023.
Therefore, to discover your own Flip Side, you can traverse Samsung’s mobile ecosystem. It includes Galaxy Z Flip 4 and Galaxy Z Fold 4, one of the latest, stylish, and innovative add-ons to Samsung’s Foldable family. Furthermore, Galaxy Buds2 Pro, Samsung’s top earbuds bring an immersive wireless audio experience and seamless connectivity. And the Galaxy Watch 5, allows a personalized wellness experience.
