Samsung expanding retails of its flagship stores beyond Delhi and Bangalore. As Apple seems focused too in India, in the situation Samsung penetrates its flagship products throughout the country.
For a period of time, the company managed to score a strong opening for the S23 line-up. They received over 1.4 lakh pre-orders worth Rs 1,400 crore on the first day thus recorded a milestone. The S23 Ultra costs Rs 1. 25 lacks in the country, though the most expensive device sold by the company is the Fold4 dual screen, which starts at Rs 1. 55 lacks.
The South Korean company is planning to widen the presence of its flagship brand stores in the country while going aggressive with its top single-screen device – the S23 Ultra. As Apple CEO Tim Cook doubles down on India for driving the company’s global growth and prepares to open its first company-owned store, Samsung is ramping up investment to take the challenge head-on.
Raju Pullan, senior VP in charge of Samsung’s India mobile phones business, said
The company is now expanding its retail presence and will aggressively ramp up its flagship stores which house all top of – the – line products, both from consumer durables, electronics, and smartphones segment. The franchisee-owned Samsung Opera House store in Bangalore is around 30,000 sq ft in size and is run by Samsung.
Around 4,000 sq ft of a new store at Rajiv Chowk in Delh is an attempt by the company to expand its flagship footprint ahead of the Apple store’s launch. It’s exciting that in what ways Samsung will go on, and how the Korean tech giant spread business across India.
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