Samsung Electronic’s offline store ‘Samsung Digital Plaza’ will subsequently start as ‘Samsung Store‘ on the 8th of this month. In addition to this information, this is an add-on with respect to all 360 digital plazas, all brick-and-mortar stores in department stores and hypermarkets will be renamed Samsung stores respectively.
With this renaming, Samsung Electronics will strengthen its brand image of Samsung Electronics. The same has been rejuvenated by Galaxy, Bespoke, SmartSings, and lifestyle TVs.
Additionally, Samsung Store will substantially bring community-based content and programs, that engage customers. The Korean tech firm also associates with other industries, which is to develop a complex cultural space.
It also strategically plans to run the ‘Samsung Culture Lab’ in order to share the latest Bespoke appliances. And, also the methods to use Galaxy devices including MZ generation, such as cooking, and interior.
Apparently, Samsung’s four stores, including Samsung Store Daechi, Bucheon Middle East, Yongin Composition, and Gimhae, will authorize as a ‘Samsung Store Coding School.’
Notably, Samsung Store Cheongdam launched eco-friendly building elements that comprise:
- Installation of water-saving products to save water use.
- Improvement of energy efficiency, and recycling of construction waste, and obtained the ‘LEED (Leadership in Energy and Environmental Design)’. This is a certification established by the U.S. Green Building Council in February. Samsung Electronics strategies to expand the acquisition of eco-friendly building certifications at home and abroad for Samsung Stores in the coming future.
“After 23 years, the newly changing ‘Samsung Store’ will be transformed into a local landmark that brings more youthful and different fun by carefully reflecting the wishes of customers,” said Bong-Koo Kang, Vice President of Samsung Electronics Korea.
Samsung Electronics has been using the name Digital Plaza for the year 2000. And it has been 23 years since it led the domestic consumer electronics distribution market. By successfully introducing innovative consumer, IT, and mobile products in a consistent manner.
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