Samsung has officially announced the new 2023 vacuum cleaner, ‘Bespoke Jet AI’, with a unique campaign called ‘a super powerful cleaning show that has never existed in the world. The company uses a unique strategy to show the capability of its latest product. The ‘The JET Walk’ campaign video will be available on YouTube and Instagram on the 11th, as well as TV and outdoor advertisements.
“We planned this campaign to introduce to consumers the new Bespoke Jet, which has the world’s best suction power of up to 280 watts and realizes optimal suction power by detecting the floor environment with AI, in a different way,” said Kim Seong-wook, vice president of Samsung Electronics Korea. “We will continue to solidify the differentiated image of Z, the strongest and smartest,” he said.
The video shows three stages: THE CLEAN WALK, THE AI WALK and THE ZIGZAG WALK.
THE CLEAN WALK, Samsung’s patented technology strongly inhales the golden debris on the runway floor with a suction power of up to 280 watts and a large-capacity battery of 3,970 mAh.
THE AI WALK introduces ‘AI Mode’ that optimizes the suction power by detecting the cleaning environment in the house, such as carpets, floors, and mats. Bespoke Jet AI is the first wireless stick vacuum cleaner in Korea to receive AI+ certification from the Korean Standards Association.
The ZIGZAG WALK, Bespoke Jetbot AI detects and avoids obstacles that have fallen all over the runway through autonomous driving that recognizes the structure of a house and even the type of objects with object recognition, 3D, and lidar sensors.
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