Samsung Electronics has officially confirmed that the company received a total of 80 awards, including one gold prize, at the international design competition ‘iF Design Award 2023 (International Forum Design Award 2023)’ in Germany. The award category includes Product, Package, Communication, Concept, Interior, Architecture, Service Design, User Experience (UX), and User Interface (UI).
Samsung Electronics received 32 awards in the product category, 35 awards in the UX / UI category, 11 awards in the outlet category, 1 award in the communication category, and 1 award in the packaging category, including the ‘ Bespoke Infinite Line ‘, which won the gold award this year.
According to the information, Samsung kitchen appliances consisting of a refrigerator, oven, etc, are included in the gold award category.
The ‘Bespoke Infinite Line ‘ refrigerator has an ‘ auto open door ‘ that allows you to easily open the door just by touching the sensor without a handle, an ‘ auto dual ice maker ‘ that allows you to enjoy ice according to your taste or purpose, and purified water. Customer experience has been maximized by applying differentiated convenience features such as the ‘ auto-fill water purifier ‘ that automatically refills the water .
Apart from the above awards, at the ‘iF Design Award 2023’, Samsung Electronics was recognized for its excellent design in all fields, including products and UI, and continued its record of winning the most awards with 80 awards following last year.
Roh Tae-moon, president of the Design Management Center at Samsung Electronics, said, “ It is important to design meaningful experiences that combine changing customer values and innovative technologies. ” We will continue to work hard to make it happen, ” he said.
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