On April 4, at the Samsung Electronics Experience Center ‘Samsung 837’ in New York, Samsung Electronics America hosted an ‘Unbox & Discover’ event where they introduced the functions and sizes of the Neo QLED 8K and 4K, which are improved from last year.
In front of the media and tech content creators, Samsung completely exhales the innovation while having a super-large 98-inch (247 cm) model has been added to the product lineup. Also, innovative technologies such as auto HDR remastering and 8K AI upscaling have become more sophisticated.
Tech-specialized media ‘Tech Radar’ praised the QN900C, the top lineup of Neo QLED 8K, saying, “There were many moments where I quietly exclaimed while watching the quality of the QN900C, but it was an experience I had never experienced when testing any TV.”
On this day, the US subsidiary introduced a time deal linked to the U&D event. Customers who purchase the QN800C and QN900C from the official website and some retail stores by April 16th will receive a 32-inch (80cm) ‘The Frame’ free of charge.
A Samsung TV for every Australian Lifestyle
In order to effectively convey the message of ‘Screens for every experience’, scenarios were prepared in which Samsung TVs were integrated into users’ lifestyles by realizing real home environments such as living rooms and kitchens, game and movie rooms, and bedrooms. Australia Corporation (SEAU) held a U&D event for clients, VIPs, media, and influencers for a total of 4 days at Watersedge and The Rocks in Sydney from April 3rd to 6th.
Accelerating Buzz in Singapore
The Singapore subsidiary held the U&D 2023 event for business partners, media, and general customers at Marina Bay Sands from April 4 to 6. Visitors toured a total of 8 zones on a docent tour and shared various experiences of new products through social postings in real-time.
Screens Everywhere, Screens for All — Hungary & Serbia
On April 5, the Hungarian subsidiary invited around 10 media officials in the fields of IT, lifestyle, and interior design to a famous local restaurant to experience the new 2023 Samsung TV lineup through networking time with brunch.
European subsidiaries in Germany, England, Netherlands, Hungary, Serbia, etc. also held on/offline U&D events, drawing attention from local media. The European subsidiaries opened a U&D event countdown page on their official website and started holding on/offline events simultaneously from April 5, increasing the promotional effect. Hungary and Serbia, in particular, received a great response from the locals because of the unique event management.
Serbia invited local media officials to the Fabrika Convention Center on April 5 to introduce the 2023 TV lineup and lifestyle TV. Telegraf, a local media outlet, said,
“It was a great opportunity to experience various new products in one place.” “The home cinema experience is becoming an important and interesting part of life for more and more people.”
Samsung Electronics’ new TVs were unveiled around the world through various programs of the U&D 2023 event held in each country. Let’s take a look at what innovations will be shown in the future.
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