Reportedly after bringing support for verified brand logos in 2021. Gmail further enhance its support by adding a blue check mark to emails. Notably, the earlier system relied on the Brand indicators for Message Identification BIMI standard. Whereby the brand logos seem to appear ‘avatar slot.’ The same is reflected just next to the sender’s name and address. For instance, rather than generic “B” against a plain background, the Bank of America can depict its official flag logo.
Apparently, it’s based on strength authentication with DMARC (Domain-based Message Authentication, Reporting and Conformance) and also logo verification “with a VMC, the same is issued by a certification Authority similar to the Entrust or DigiCert”
Apart from this, Google is presently working on making the feature very explicit. This is achieved by adding a “checkmark icon for senders that have adopted BIMI.” This is to clearly ”help users identify messages from legitimate senders with respect to impersonators.” The firm is also shared how it will look on desktop web. Whereas the timing of this launch is somewhat humorous with respect to the other tech landscapes.
Talking about the current changes then the icon is a blue seal along with a white checkmark in the centre. With the user’s ability to hover on the web.
In contrast strong email authentication enables users and email security systems to identify and stop spam. Parallelly it also allows senders to gain their brand trust. This helps to raise confidence in email sources and enables readers an immersive experience. All these make to create a better email ecosystem for everyone.
