The photo and video quality of a smartphone determines the performance of a device. And since it’s one of the great advantages of the smartphone. Therefore, the image sensor is subtle to be an essential factor in order to determine the quality. Notably, Samsung’s most recent flagship, the Galaxy S23 Ultra is packed with a 2 million-pixel image sensor. Thus to aware people of the capabilities of this amazing ISOCELL image sensor. Samsung Electronics took the initiative and shares the astonishing moments that are taken by Galaxy S23 Ultra on London’s largest billboards.
Annika Bizon, who is in charge of marketing and omnichannel at Samsung Electronics UK, said of the London Piccadilly billboard, “There are few places in the world that are more iconic and exciting than the dazzling giant display of London Piccadilly.” “There is no better place to showcase Samsung’s powerful technology while entertaining consumers,” he said, “and it’s very important to show people what they can achieve through technological innovation in an easy and fresh way.”
In order to achieve this, Samsung installed the Galaxy S23 Ultra in an old photo booth. While the camera used here is the ISOCELL HP2 image sensor. Then share them on a larger display to show the true details of the 2 million pixels.
Chaeran Pro, of Samsung Electronics’ DS Global Markham Team, said, “We posted a 2 million pixel photo taken in the photo booth to fit the size of the billboard of London’s Piccadilly Circus, which is about 700 inches long. Then I zoomed in the photo by about 8.5x,” he explains, adding, “Even at this extreme magnification, the quality of the photo was alive in every pixel.”
Photo Creators across the World enjoy the iconic Billboard Screen Experience
Additionally, this event comprises more than 100 content creators who demonstrate the diverse communities across the UK. And also include the general public as well as the competitor winners respectively. As part of the event, they capture their photo by using the state-of-the-art ISOCELL HP2 image sensor. While these pictures then appeared on the iconic billboard screen. The booth was open all weekend, and in two days, more than 200 people visited and 800 photos were taken. Here several famous photo creators enjoyed the experience of taking photos with ISOCELL technology.
“Due to the nature of my profession as a photographer, I usually stand behind the camera, but this time I loved being the subject in front of the camera and being able to see firsthand the excellence of the technology.”
Additionally, this event whereby the image is displayed on a large billboard attracted various enthusiasts for participation from different corners of the world. Several content creators from the US, India, China, and Germany have captured their appearances and landscapes.
Valentina Pahde, from Germany, said: “It’s nice to see a picture taken in the photo booth in size XXL on the billboard of Piccadilly Circus. I still can’t believe it.”
Apart from the photo booth event, Samsung Electronics also held a photo contest for Galaxy S23 Ultra users in the United States and the U.K. This generates good interest on social media. To be part of this, the contestant posted a 23-million-pixel photo. These photos are taken with the Galaxy S23 Ultra device on Instagram by using the hashtag #SharetheEpic이라는.
Several of the winners visited the event site to watch their 2 million pixels of photographic work posted directly on the big screen. One president-elect who said, “I can’t wait to see what a 2 million pixel image will look like on a large screen,” marveled at the crisp details when his photo was posted.
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