Samsung is all set to launch its new foldable smartphones (Galaxy Z Fold 5 & Z Flip 5) alongside the new Watch (Galaxy Watch 6 Series) and Tablets (Galaxy Tab S9 Series). Ahead of the official debut on July 26th, the company has now launched large-scale digital outdoor advertisements at major landmarks around the world.
Samsung displayed the banners with the title ‘Join the flip side’ at Gangnam-daero in Seoul, Times Square in New York, USA, Piccadilly Circus in London, England, Central World in Bangkok, Thailand, and Tai Koo Li in Chengdu, China.
‘Join the flip side’ contains the meaning of inviting consumers to the ‘flip side’. The campaign, which filled the Gangnam area, drew attention from citizens by expressing the foldable form factor of the ‘Galaxy Z series’ in a fun way.
Meanwhile, Samsung Electronics is also raising awareness of the Busan Expo by including a cheering message for the ‘2030 Busan World Expo’ in outdoor advertisements on G-LIGHT (Media Pole) in Gangnam-daero, Seoul.
