On August 11, 2023, the South Korean tech giant Samsung officially announced that the company has collaborated with Emerging Young Artists for the latest Galaxy Z Fold 5 and Z Flip 5 accessories. These new accessories will be available on Samsung’s official website and in 11 countries worldwide – Australia, Canada, France, Germany, Hong Kong, Italy, Korea, the U.A.E., the U.K., the U.S. and Vietnam.
Samsung collaborated with up-and-coming Korean artists who are making a global impact — Haydonna, Yeseul O and Lee Eun — to provide Samsung.com customers with a distinctive way to make a style statement through their new Galaxy Z series devices. Haydonna, an artist well known for her dynamic graphics and cheerful style, participated in the design of the Galaxy Z Fold5 case, incorporating her signature “Fluffy Friends” characters.
“We strive to provide a rich and differentiated experience for customers using Samsung.com,” said Evelyn Kim, Executive Vice President of the D2C Center at Samsung Electronics. “In addition to collaborating with emerging artists on the new foldable products, we will continue to expand collaborations with brands and experts in various fields to create synergy across our product lineup, including TVs and home appliances.”
