Interbrand released its list of “Best Global Brands” and the South Korean tech giant Samsung achieved $91.4 billion in brand value and grew by 4% year-on-year.
According to Interbrand, Samsung Electronics’ evaluation was positively influenced by the following.
- “One Samsung” strategy.
- Enhanced gaming experiences through the company’s wide-ranging product portfolio.
- SmartThings.
- 6G, artificial intelligence (AI), automotive, augmented reality (AR) and virtual reality (VR).
Samsung’s Efforts in Each Business Division
Mobile
- S23 Camera
- Flip Side Ads
- Ambient Sound
Network
- vRAN (5G)
Display
- Neo QLED 8K and Micro LED
- Odyssey Ark
Semiconductor
- 12nm-class DDR5 DRAM
- ISOCELL sensors
“Thanks to the support of our customers around the world, Samsung Electronics’ brand value has continued to grow steadily, despite an overall challenging business environment,” said YH Lee, President of the Global Marketing Office at Samsung Electronics. “We will always strive to be a brand that is loved by our customers through leading in technology innovation, enabling meaningful experiences and continuing our sustainability efforts.”
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