Samsung Italia has officially launched the new generation of Samsung Jet™ electric brooms, a family of products with distinct characteristics.
Matteo Trambaiolo, Head of Marketing & Business Planning Home Appliances Samsung Electronics Italia, states “We are enthusiastic about the new Jet™ range which over the years has evolved to now offer an even more performing cleaning experience. If innovation and technology are functional in responding to the needs already expressed by consumers, with the new range we also want to anticipate future needs. This is why we have put AI into play, with an integration that brings the top of the range to exceptional performance.”
The AI Cleaning mode classifies the type of floor and automatically adjusts the necessary suction force and the number of brush revolutions for excellent results. The AI Cleaning mode is also to reduce battery consumption by up to 14%.
From November 20th until the end of 2023, Samsung will be online with a digital video strategy campaign that will have a double focus: on the one hand the washability of the product, which allows the Jet™ range to be kept clean and efficient over time; on the other, the features and accessories of the new Jet™ range, which make it perfect for those with pets and therefore specific cleaning needs.
From 13 November to 31 December 2023 included, thanks to the Samsung promotion “You choose the Jet, we will reward you ” for those who purchase a model from the new Jet™ range, a free additional brush.
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