YouTube via blog post confirmed that its Shorts platform is making money for over 25% of channels in YouTube’s Partner Program.
To recall, YouTube’s TikTok competitor has grown significantly since its launch in 2021, and it introduced revenue sharing in early 2023. In the year since, things have apparently gone quite well.
YouTube says that Shorts are now driving revenue for more than 25% of creators participating in the YouTube Partner Program. YouTube explains:
It’s still early, but we’re starting to see creators’ passion pay off – since introducing revenue sharing on Shorts last year, more than 25% of channels in YPP are now earning through this revenue stream.
