Samsung ranked first in the largest number of items in the ‘2024 Home Appliances Consumer Satisfaction Evaluation’ announced by the U.S. market research firm ‘J.D. Power’ on the 18th and was selected as the ‘Most awarded Brand for Kitchen and Laundry Appliances.’
J.D. Power surveys approximately 15,000 consumers who purchased products over the past year on their satisfaction with seven categories, including product durability, performance, ease of use, and design, and announces brand rankings every year.
Home appliances are surveyed on 11 items, and Samsung Electronics ranked first in a total of 10 items, including 7 kitchen appliances and 3 laundry appliances. This is the most number one spot among home appliance brands surveyed by J.D. Power, and it also broke the record of 9 categories in which it ranked first in 2021.
The three types of laundry appliances, drum washing machines, fully automatic washing machines, and dryers, received the highest ratings this year, following last year.
Samsung Electronics DA Business Division Vice President Choi Ik-soo said, “Samsung Electronics has ranked first in the most J.D. Power evaluation items among domestic home appliance brands since 2019,” and added, “We will continue to aggressively target the U.S. market by introducing a variety of AI-based innovative functions based on Samsung’s unique technological prowess.”